Q.1
Following the 2019 wildlifes in the Amazon Rainforest, a new non-profit startup organization was proposed. This organization will conduct research and engage in activism for the purpose of rainforest protection and restoration. Below is a list of some of the names that are being considered for this brand. Please rearrange the names so that they are in order of best to worst, with the best potential brand name at the top of the list. *
  • RainGuard
  • RainLife
  • The Rainforest Restoration Foundation
  • Stand for the Amazon

Q.2
While ordering the potential brand names, how important did you consider the following attributes of each brand name to be?
Unconsidered / Barely Important Unimportant Somewhat Important Important Highly Important
Relevancy
Length
Ease of Saying
Memorability
Emotional Feel

Relevancy

Length

Ease of Saying

Memorability

Emotional Feel

Q.3
What words come to mind when you think about protecting the Amazon Rainforest?

Please list three or more words, separated by spaces.

Q.4
Say that the organization decided to launch with the name RainLife. Please indicate the extent to which you agree or disagree with the following statements about this name.
Strongly Disagree Disagree Neutral or Undecided Agree Strongly Agree
I would be proud to tell my friends that I support an organization called RainLife.
It sounds like the name of a nature conservation organization.
I would enjoy to own a nature-themed T-shirt the word RainLife on it.
It makes me think of nature.
RainLife is a confusing name.
It sounds like the name of an activist organization.
It makes me think of the Amazon Rainforest.
RainLife is a memorable name.
It sounds like the name of a research foundation.
I think RainLife is a good name.

It sounds like the name of a research foundation.

I think RainLife is a good name.

I would be proud to tell my friends that I support an organization called RainLife.

RainLife is a memorable name.

RainLife is a confusing name.

It sounds like the name of an activist organization.

It makes me think of the Amazon Rainforest.

I would enjoy to own a nature-themed T-shirt the word RainLife on it.

It sounds like the name of a nature conservation organization.

It makes me think of nature.

Q.5
Say that the organization decided to launch with the name Stand for the Amazon. Please indicate the extent to which you agree or disagree with the following statements about this name.
Strongly Disagree Disagree Neutral or Undecided Agree Strongly Agree
I would enjoy to own a nature-themed T-shirt the phrase 'Stand for the Amazon' on it.
It makes me think of the Amazon Rainforest.
'Stand for the Amazon' is a confusing name.
'Stand for the Amazon' is too long of a name.
It makes me think of nature.
It sounds like the name of an activist organization.
I would be proud to tell my friends that I support an organization called 'Stand for the Amazon'.
It sounds like the name of a research foundation.
I think it is a good name.
It sounds like the name of a nature conservation organization.

It makes me think of the Amazon Rainforest.

It sounds like the name of a nature conservation organization.

I think it is a good name.

'Stand for the Amazon' is a confusing name.

It sounds like the name of a research foundation.

I would be proud to tell my friends that I support an organization called 'Stand for the Amazon'.

It makes me think of nature.

'Stand for the Amazon' is too long of a name.

It sounds like the name of an activist organization.

I would enjoy to own a nature-themed T-shirt the phrase 'Stand for the Amazon' on it.

Q.6
What is your age?

Q.7
Please indicate the extent to which you agree or disagree with the following statements about yourself.
Strongly Disagree Disagree Neither Agree or Disagree Agree Strongly Agree
I care about the environment
I am politically centrist
I want to help protect the rainforest
I support non-profit organizations often
I am an activist
I believe we can save the rainforest
I am seeking new non-profit organizations to support
I am politically liberal
I am politically conservative
I believe the rainforest needs to be saved

I am seeking new non-profit organizations to support

I am politically conservative

I support non-profit organizations often

I believe the rainforest needs to be saved

I am an activist

I am politically liberal

I believe we can save the rainforest

I want to help protect the rainforest

I care about the environment

I am politically centrist

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