Q.1
Following the 2019 wildlifes in the Amazon Rainforest, a new non-profit startup organization was proposed. This organization will conduct research and engage in activism for the purpose of rainforest protection and restoration. Below is a list of some of the names that are being considered for this brand. Please rearrange the names so that they are in order of best to worst, with the best potential brand name at the top of the list. *
  • Stand for the Amazon
  • The Rainforest Restoration Foundation
  • RainGuard
  • RainLife

Q.2
While ordering the potential brand names, how important did you consider the following attributes of each brand name to be?
Unconsidered / Barely Important Unimportant Somewhat Important Important Highly Important
Relevancy
Length
Ease of Saying
Memorability
Emotional Feel

Relevancy

Length

Ease of Saying

Memorability

Emotional Feel

Q.3
What words come to mind when you think about protecting the Amazon Rainforest?

Please list three or more words, separated by spaces.

Q.4
Say that the organization decided to launch with the name RainLife. Please indicate the extent to which you agree or disagree with the following statements about this name.
Strongly Disagree Disagree Neutral or Undecided Agree Strongly Agree
It makes me think of the Amazon Rainforest.
I would enjoy to own a nature-themed T-shirt the word RainLife on it.
It sounds like the name of a nature conservation organization.
I think RainLife is a good name.
RainLife is a memorable name.
I would be proud to tell my friends that I support an organization called RainLife.
It makes me think of nature.
It sounds like the name of an activist organization.
It sounds like the name of a research foundation.
RainLife is a confusing name.

RainLife is a memorable name.

I would enjoy to own a nature-themed T-shirt the word RainLife on it.

RainLife is a confusing name.

I think RainLife is a good name.

It makes me think of nature.

It sounds like the name of a research foundation.

It sounds like the name of a nature conservation organization.

It sounds like the name of an activist organization.

It makes me think of the Amazon Rainforest.

I would be proud to tell my friends that I support an organization called RainLife.

Q.5
Say that the organization decided to launch with the name Stand for the Amazon. Please indicate the extent to which you agree or disagree with the following statements about this name.
Strongly Disagree Disagree Neutral or Undecided Agree Strongly Agree
I think it is a good name.
It makes me think of nature.
It sounds like the name of an activist organization.
I would enjoy to own a nature-themed T-shirt the phrase 'Stand for the Amazon' on it.
It makes me think of the Amazon Rainforest.
'Stand for the Amazon' is too long of a name.
'Stand for the Amazon' is a confusing name.
I would be proud to tell my friends that I support an organization called 'Stand for the Amazon'.
It sounds like the name of a nature conservation organization.
It sounds like the name of a research foundation.

'Stand for the Amazon' is too long of a name.

I would be proud to tell my friends that I support an organization called 'Stand for the Amazon'.

I think it is a good name.

It sounds like the name of a nature conservation organization.

It sounds like the name of an activist organization.

I would enjoy to own a nature-themed T-shirt the phrase 'Stand for the Amazon' on it.

It makes me think of the Amazon Rainforest.

'Stand for the Amazon' is a confusing name.

It makes me think of nature.

It sounds like the name of a research foundation.

Q.6
What is your age?

Q.7
Please indicate the extent to which you agree or disagree with the following statements about yourself.
Strongly Disagree Disagree Neither Agree or Disagree Agree Strongly Agree
I am an activist
I care about the environment
I am politically liberal
I am politically conservative
I want to help protect the rainforest
I believe we can save the rainforest
I am politically centrist
I am seeking new non-profit organizations to support
I believe the rainforest needs to be saved
I support non-profit organizations often

I want to help protect the rainforest

I am politically conservative

I believe we can save the rainforest

I am politically liberal

I care about the environment

I am an activist

I believe the rainforest needs to be saved

I am politically centrist

I support non-profit organizations often

I am seeking new non-profit organizations to support

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